Email marketing is a procedure of marketing that lets your email list customers know about new products, reductions and other services. Using email in your marketing efforts can promote a company’s products and services and encourage customer loyalty. It can too be a soft sell to teach your audience about your brand’s value or engage them between purchases. It can be anything in between. Mailchimp helps you design, build and optimize your email marketing for the best ROI on your marketing plan.
If you want to expand your brand or sell your products, email marketing is one of the most available and effective tools for marketing campaigns. In this article, we’ll deliberate how email marketing — and promotional emails — can help grow your business and give you some tips for launching a fruitful email marketing campaign.
Depart is Email Marketing?
Email marketing is a powerful direct and digital marketing station that uses email to promote your company’s products or services. It plays a significant role in your marketing strategy whether it is lead generation, brand awareness, relationship building or engaging customers between purchases through different marketing emails. Integrate it into your marketing automation efforts and let your customers know about your latest products or offers.
A Brief History of Email
The first email was directed in 1971 by a computer engineer named Ray Tomlinson. His message was a string of numbers and letters, but it was the start of a new era of communiqué. Tomlinson was also the being who introduced the use of the “@” symbol in email addresses.
In 1978, Gary Doerg, a marketing manager at Digital Equipment Corp., used this new form of direct communication to send the first commercial email to inform people about a new product. His email list consisted of only 400 addresses, but the emails he sent led to about $13 million in sales.
In the 1990s, the Internet became commercially available to the public. People’s communication began to change dramatically, and marketers discovered that email was an effective way to advertise. The emergence of marketing emails also initiated the need for regulatory updates; UK data protection law, for example, has been amended to require an “opt-out” option for all marketing emails.
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