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 Digital Transformation, And For Any Business
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 Digital Transformation, And For Any Business

Digital transformation is one of those concepts that reappears in technological or economic news. But sometimes, we don’t know exactly what they mean, what the real dimension of digital transformation is. Or how it specifically affects our business.

In our experience, digital transformation is a constant process of integration and adaptation to new technologies that allow us to operate more efficiently, for example, automating processes, reducing costs, or improving communication.

 In this sense, can we go so far as to say that we have already reached the optimal point at a technological level and that we do not need to update or improve anything else? Considering that new technologies are constantly emerging, it is very difficult to say that we can already relax and forget about the digital transformation in our business.

It is true that the transition from analog to digital strategies, products, services, and processes is the culmination of digital transformation for any business. But once this digitization has started, we need to enter into a process of constant improvement so as not to become obsolete and lose competitiveness. We must always go further.

In today’s environment, in virtually all markets. Users are increasingly digital. And companies must be able to respond or even anticipate new trends and demands from their customers. Fortunately, the Internet provides companies with a wealth of information that allows them to better understand and have a 360 ° view of users. With the correct analysis of this information, companies can provide more efficient service and care, change products and services, cross and up-sell, build loyalty, convert … A whole new set of possibilities.

Digital Transformation For Any Business

However. Today many companies are still reluctant to complete digitization or do not take full advantage of the technologies at their disposal. Why, if the benefits are so clear, do we still encounter this “digital reluctance”?

In the first place, due to a problem with the corporate culture. Be it the reluctance of the management or of the technical staff themselves. Who are reluctant to any type of change. Many times it is also due to a lack of strategic vision. That is, the benefit of the investment or its amortization is not clear.

There are other factors. Such as the difficulty in deciding which technology is the most appropriate or the lack of time and resources to research the information. Select the supplier. And define and monitor the project, which ultimately results in obsolescence. Infrastructure technology and information technology negatively affecting your efficiency and, ultimately, your bottom line.

Data on when, how, where, and why products are used provides product engineers. Designers, and manufacturers with information on how to improve and innovate their products. For example, one company used social listening to understand why its sales dropped. By listening to and analyzing the unstructured sentiments of their customers on Facebook and Twitter. They discovered that a competitor’s product had new features that it lacked. When structured data were analyzed in their CRM systems, it revealed the same reason why customers were abandoning the product. The company responded by adding this same feature to its product, and its sales rebounded. To create truly innovative products.

Also Read: Digital Marketing, The Web And Seo Strategy

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