Content marketing is becoming less and less effective every minute; as a forward-thinking marketer, you know there has to be a better way.
Instead of showing your products or services, you provide really relevant and useful content to your prospects and customers to help them solve their problems.
Content marketing is used by the biggest brands.
Our annual research shows that the vast majority of marketers use content marketing. In fact, it is used by many leading organizations around the world, including P&G, Microsoft, Cisco Systems, and John Deere. It is also developed and operated by small businesses and individual stores around the world. Why? Because it works.
Content Marketing Is Good For Your Results And Your Customers
Specifically, there are four main reasons and benefits for companies to use content marketing:
- Increase in sales
- Cost savings
- Better customers who are more loyal
- Content as a profit center
Content Is The Present And The Future Of Marketing
Go back and read the definition of content marketing one more time, but this time remove the relevant and valuable pieces. It’s the difference between and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time; it’s just that most of the time, it’s not very relevant or useful (can you say spam?). This is what makes content marketing so are intriguing in today’s environment of thousands of marketing messages per person per day.
Marketing Is Impossible Without Great Content
Regardless of the type of marketing tactic you use, should be part of your process, not something separate. Quality content is part of all forms of marketing:
- Social Media Marketing – Your strategy predates your social media strategy.
- SEO: Search engines reward companies that publish consistent, quality content.
- Public Relations: Successful public relations strategies must address the issues that concern your readers, not your business.
- PPC: For PPC to work, you need great content.
- Inbound Marketing – Content is essential to drive inbound traffic and leads.
- Content Strategy: Content of strategy is part of most strategies.
Why Invest In Content Marketing?
When done right, content creates a brand, which means your brand becomes more and more valuable over time as you continue to create valuable content. And the more are you help your audience. The more your brand will earn a reputation as a leader in its field.
This creates a flywheel effect where you start to build more and more momentum until you suddenly master your domain.
Core content adds value to you as a business through organic traffic. This is where people find you on some kind of search platform, like Google, YouTube, or a podcast directory, and go to your content.
It is fundamentally different from other types of traffic for one main reason: these people are looking for you. They actively seek information related to your business; This is how they found out about you in the first place.
Creating A Content Strategy
Now that you are convinced that content marketing is a good idea, you need to create a strategy.
A strategy is a plan to build an audience by consistently and frequently posting, maintaining, and delivering content that educates, entertains, or inspires to turn strangers into fans and fans into customers.
In other words, you build relationships and solve problems.
If you create value and give your readers the information they need to solve whatever problems they face, your content will be successful. If you don’t, all the writing, headlines, and fancy strategies won’t do any good.
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