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Content Marketing Write For UsLeading Brands use Content Marketing

Our annual survey shows that most marketers are using content marketing. It is created and run by small businesses and individual shops worldwide. Many leading companies, including P&G, Microsoft, Cisco Systems, and John Deere, use it. Because? Because it works.

Content Marketing is Dressed for your Bottom Line

Specifically, there are four main reasons – and benefits – for businesses to use content marketing:

  • Increase in sales
  • Cost savings
  • Great customers with high loyalty
  • Content as a profit centre

Content is the Current and Upcoming Marketing

Go back and read the definition of content marketing one more time, but this time eliminate the pertinent and valuable. That’s the change between content marketing and the other information junk you get from companies trying to sell you “stuff.” Companies send us info all the time – most of the time, it’s not very relevant or valuable (can we say spam?). This makes content marketing so interesting in today’s environment of thousands of marketing messages per person per day.

Marketing is impossible without great content

No matter what kind of marketing tactic you use, content marketing should be part of your process, not standalone. Quality content is part of all methods of marketing:

  • Social Media Marketing: A content marketing plan comes before your social media strategy.
  • SEO: Search engines reward companies that publish consistent, quality content.
  • PR: Successful public relations strategies must address readers’ concerns, not your business.
  • PPC: For PPC to work, you need great content behind it.
  • Inbound Marketing: Content is the key to heavy inbound traffic.
  • Content Strategy: Content strategy is part of most content marketing strategies.

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